2004
Dr. H. Douglas Clark III
DDSBorn and raised in Superior. Marquette University School of Dentistry, 2004. His wife, Pam, works beside him as a dental assistant. Outside the office: hunting, golf and coaching hockey.
2101 HILL AVENUE, SUPERIOR, WISCONSINTooth by
Tooth by
tooth.
That is how Dr. Clark does the exam, and how this office has been kept. A hygienist since 1986. A front desk since 1997. Dr. Clark in the chair since 2004. 4.9 stars from 177 Google reviews.
Their words for the first visit:
“a tooth-by-tooth examination.”
“a tooth-by-tooth examination.”
HILL AVENUE DENTALCHART 2101SUPERIOR, WI 54880
Chart a tooth.
Tap a tooth.
Read what they do.
THE REGISTER
32 TEETH / ONE AT A TIME
ARROW KEYS TO MOVE · ENTER TO MARK
ESC TO CLEAR
FIRST VISIT: MEET THE HYGIENIST & DENTIST / DISCUSS SMILE GOALS / CLEANING & X-RAYS / TOOTH-BY-TOOTH EXAM
“He will perform a tooth-by-tooth examination, looking out for the warning signs of tooth decay, worn dental work, evidence of bruxism, and any other oral health hazards.”
4.9 stars from 177 Google reviews, checked October 31, 2026.Illustrative: the chart sorts work by tooth type the way a chart is laid out. It is not a diagnosis. Only an exam tells you what a tooth needs. Services, wording and facts are theirs. Read their first-visit page ↗
- Front teeth and canines. Porcelain veneers: Porcelain veneersCosmetic bonding:
“A veneer is a thin shell that’s bonded over the front side of a tooth, instantly improving its size, shape, and color.”
Cosmetic bondingTeeth whitening:“Cosmetic dental bonding is a simple, same-day alternative to porcelain veneers for patients who want to improve the overall appearance of their smiles.”
Teeth whitening“Your teeth can get up to 8 shades whiter.”
- Premolars. Tooth-colored fillings: Tooth-colored fillingsSix-month checkup:
“Today, Dr. Clark uses customizable composite resin to provide tooth-colored fillings instead.”
The six-month checkup“The staff at Hill Avenue Dental prefers to see patients for general dentistry checkups every six months.”
- First and second molars. Tooth-colored fillings: Tooth-colored fillingsCEREC one-visit crowns:
“Today, Dr. Clark uses customizable composite resin to provide tooth-colored fillings instead.”
CEREC one-visit crowns“We record a 3D image of your mouth, and then CEREC technology uses precise tools to make your restoration.”
- Third molars. “this is where the tooth-by-tooth examination starts: we look, we take the image, and we tell you what we see.” No procedure is assigned to these teeth.
HILL AVENUE DENTALA RECORD OF THE PEOPLE & THE PRACTICESUPERIOR, WISCONSIN
Six people, one building,
forty years between them.
The years, in the margin.
The names on the schedule have a history here. So do the people keeping it.
1986
Cindy
R.D.H.A hygienist here since 1986. Originally from Superior, now living in Lake Nebagamon. Pontoon rides in summer; snowmobiling in winter.
1997
Paula
Scheduling coordinatorShe has kept the schedule since 1997. On the family atmosphere of the office: “Is the reason I love it here.”
2000
Pam
C.D.A.A dental assistant here since 2000, and married to Dr. Clark. “It’s just as easy to be happy. It just makes for a better day!”
2021¹
Bethany
R.D.H.She assisted here for two years before earning her hygiene degree at Lake Superior College in 2021. Still assists with restorative work. Lives in South Range.
LIFELONG²
Nicolle
R.D.H.Grew up in Lake Nebagamon and has been a patient here her whole life. “The relationships that I form with my patients, I wouldn’t trade those connections for anything!”
¹ 2021 is Bethany’s hygiene degree year, not a practice start date. ² Nicolle grew up as a patient here.MEET THEIR TEAM ↗
Dr. Clark studied biology and chemistry at UW-Eau Claire before Marquette. His continuing education includes the Las Vegas Institute for Advanced Dental Studies and Spear Education at the Scottsdale Center for Dentistry. Read his biography ↗
The recall.
Every six months.
The six months.
What a checkup means here, in the practice’s own words.
- RECALL
Every six months.A regular return to the same office.
- CLEAN
The hygienist cleans and removes plaque and tartar.
- IMAGE
Digital imaging instead of traditional x-rays.Their description: “up to 80% fewer x-rays.”
- SCREEN
“A visual oral cancer screening” at each exam.
- UPDATE
Images updated “once a year.”
- EXAMINE
“A tooth-by-tooth examination.”If issues are present: “we will put together a plan to get them fixed ASAP.”
The instruments.
What each one does.
What is in the room.
Small details that make the work visible.
INTRAORAL
CAMERA
CAMERA
“Attached to a chairside monitor that lets you see areas that the Hill Avenue Dental staff needs to treat.”
Read their technology notes ↗DIAGONODENT
“A light-emitting tool to scan your enamel for weakened spots.”
Light scanning, in their words ↗CEREC
A 3D image and a restoration made in the office, in one visit.
CEREC one-visit crowns ↗ULTRASONIC
Ultrasonic cleaning systems and sterilization.
Their general dentistry page ↗METAL-FREE
Tooth-colored composite and porcelain fillings. Their note: “composite resin doesn’t expand and contract with temperature change.”
Tooth-colored fillings ↗The space in the chart.
If the tooth is already gone.
The same options shown by the chart’s missing-tooth switch. These are their descriptions.
Dental implants
“On the other hand, dental implants replace teeth both above and below the gumline.”
Dental bridges
“A bridge is a dental prosthetic created specifically for you to fill the space created by one to three absent teeth.”
Dentures
“While partials are ideal for patients with a blend of missing and natural teeth, full dentures are designed to help patients who are missing all of their teeth.”
In their words: “we can fill in the gap.”
Payment & the live offer.
What it costs, honestly.
Hill Avenue Dental is in network with Delta Dental. CareCredit financing is available through their application page ↗.
CASHCHECKSCREDIT CARDS
The practice’s caution: “most dental insurance will not cover elective procedures.” When treatment is medically necessary, the office will work with the carrier.
Their payment and first-visit information ↗Before anyone
opens the chart.
The first visit, in order.
From their first-visit page. A little time to meet, before the exam begins.
- 01
Call to schedule.The office shares the new patient forms.
- 02
Meet the hygienist and dentist first.A brief consultation and a little of your health history.
- 03
Talk about your smile goals.General maintenance, or something special.
- 04
The hygienist cleans your teeth.Removing plaque and tartar from the surface and around the gums.
- 05
X-rays, then the tooth-by-tooth examination.
- 06
If an issue shows up, make a plan.In their words: “we will put together a plan to get them fixed ASAP.”
“We can discuss your smile goals.”
Hill Avenue.
Across the bay, if need be.
Worth the drive.
Right beside the University of Wisconsin-Superior, behind the Hayes Court Complex Ball Fields and near Superior High School. The office is off US 2 (53).
From Duluth, the practice says it is about 15 minutes over 35 and across the bay. From Gordon or Minong, about an hour.
2101 Hill Ave, Superior, WI 54880 ↗
SUPERIOR · MAPLE · POPLAR · BRULE · IRON RIVER · SOLON SPRINGS · LAKE NEBAGAMON · GORDON · MINONG · DOUGLAS COUNTY · DULUTH · PROCTOR · HERMANTOWN · CLOQUET
Google, checked
October 31, 2026.
4.9 from 177 reviews.
Some came as children. Some moved away and kept the appointment.
“When I first met Dr. Clark it was in an office, not the dental chair... Never before had a dentist taken the time to talk like this BEFORE an appointment.”
“Our family started with this dental firm in the mid-70's and it has continued to be our family dental office. That is a lot of years!”
“I have been going to Hill Avenue for 24 years and would never switch dentists. I moved away from superior 15 years ago and live 2 hours away from Superior. I still have them as my dentist.”
“The entire staff is always something we look forward to!! Thans to Hill Ave. Dental, we smile even better now and, have for almost 25 years !!”
“Everything is explained to you step by step, and they definitely promote the importance of taking care of your teeth as well as gums.”
“I have been going to Dr Clark for many years, he always remembers the details of me and my family. A great listener and fantastic doctor if any concerns arise.”
Archived patient comments from the practice website and their Duluth page. Google excerpts were recorded October 31, 2026; “4 months ago” is the date label shown then.
The part before the chair.
The fireplace.
A fireplace in reception.
A headset for music, if you ask.
Refreshments while you wait.
“Never before had a dentist taken the time to talk like this BEFORE an appointment.”
KERRY J. / JANUARY 16, 2023
A look inside their office ↗
